Haidu.com - channel metropolis daily news in three years, jinjiang once again in the excellent performance of "China zipper capital" honorary title. On July 6, 6 solstice8, a group of five experts led by zhang dongli, chairman of the China hardware and products association, arrived in jinjiang to begin a three-day tour of the review. In jinjiang's itinerary, the expert group visited six zippers and machinery manufacturers such as xun xing, fuxing and xinyu. Among these companies are the largest zipper giants in China, such as xun xing, and the medium-sized but dynamic small and medium-sized enterprises of xinyu. After a field review, the panel agreed that jinjiang was the true zipper capital of China, and decided to continue to award jinjiang the title of "China zipper capital" for a period of three years.

At the same time, zhang dongli also raised his expectations for jinjiang, especially in the situation of Japanese zipper giant YKK entering into China. "YKK is constantly patenting Chinese companies with patents, which is a technical barrier, hoping that jinjiang enterprises can play a leading role in the industry and explore a way for ethnic brands to explore a way out." "Said zhang dongli. In fact, the review in addition to see the results of flashy, jinjiang zipper enterprises and experts from Beijing, everybody talking and thinking, more or China's zipper industry faces many difficulties and way out.

A beautiful report card
On the morning of July 7, the group of experts first came to the fuxing zipper headquarters in longhu, jinjiang. Walking into the 200-acre site, dozens of buildings are as impressive as bamboo groves. Three buildings are under construction in a slightly crowded factory, one of which is building three floors above a huge workshop. "There is no way, the company is developing too fast, the planning is a little bit behind, can only see stitches to enlarge the development space." For everyone's curiosity, fuxing zipper general manager wang jinde explains. It is understood that in the past three years, the annual output value of fu xing has increased from 300 million yuan to 600 million yuan last year, doubled over three years, and still maintained a strong growth momentum this year. Such expansion momentum, in the other jinjiang zipper leading enterprises such as xun xing is also on the stage.

On July 11, 2004, the Chinese hardware products association awarded the title of "China zipper capital of China" for the first time. According to the relevant regulations, the title should be reviewed every three years. Jinjiang first passed the review in 2008 with a high score, and this year marks the second review. Since the reform and opening, jinjiang zipper manufacturing depend on clothing, shoes, bags and other industries strong pull, from scratch, since the childhood, from big to strong, to achieve the leap development of the extraordinary has created a group of national famous leading backbone enterprises, become the nation's largest zipper products production and processing base and the main distribution center. According to the knowledge, in the three years, 27 new zipper enterprises in jinjiang, the total number of enterprises in the whole industry has reached 153. The annual output value of the city's zipper and its supporting industries increased from 7.3 billion yuan in 2008 to 10.5 billion yuan in 2010. The annual output growth rate of zipper enterprises is above 30%.

In addition to the change in quantity, another phenomenon to be noticed is that the production efficiency of the industry has generally been greatly improved. Jinjiang xinxin zipper weaving co., LTD. Is a local zipper company with a large scale. Last year, the staff of the company shrank from 400 to 300, but its output value exceeded 100 million yuan. Fuxing doubled its output on the basis of more than 900 redundancies. The national zipper industry leader has been focusing on the smile curve since he was admitted to the company three years ago, which is the strategic thinking of "upgrading the value chain of the zipper industry". "We have been devoted to ascension work on both ends of the smiling curve, namely brand with lean production, technology research and development, with an emphasis on strategic brand customers, formed a close cooperation relationship with more than 120 customers." This strategic shift has enabled the company to emerge from the industry's price war and become the country's first zipper giant with a value of more than 1 billion yuan.

"The other day we went to yongjia, zhejiang province, where zipper is the hometown. I warned local enterprises not to focus on the number of the pursuit, but also the leading role of the leading enterprises. If one industry cluster does not have one or two leading enterprises to lead, then its future industry will be improved, and the subsequent strength will not be sufficient. In jinjiang, the two largest companies in the country are here, both brand influence, competitiveness, r&d ability and market share are fully reflected. Therefore, I think the zipper industry cluster in jinjiang has preliminarily possessed the model of modern industrial clusters. Zhang dongli, chairman of the China hardware and products association, hopes that jinjiang will lead the development of the whole country and the whole industry in the future.

The hidden worries behind the shiny Numbers
Behind the glossy report card, it is hard to conceal the new industry crisis facing jinjiang and the entire Chinese zipper industry.

Jinjiang longxing hardware zipper co., LTD. Is a small enterprise with only 150 people, but it is a partner of well-known domestic box enterprises such as dada. The company rushed through the huge impact of the 2008 financial crisis, with a sharp drop in orders this summer that made the company's general manager, wu yuanxiang, feel the chill. Wu yuanxiang's difficult situation is not a case, as a senior enterprise in jinjiang zipper industry, xinyu zipper has been suffering recently. "Last summer, we asked more than 100 summer jobs to deal with the rush hour. But our orders have fallen by at least 50 percent to more than 60 percent this year, and the current operating pressure is more difficult than it was during the financial crisis. Shi mingli, general manager of xinyu zipper, complained to the panel of experts visiting the factory. This year, in fact, many business owners think, zipper industry this round crisis even than the financial crisis is serious, especially since the beginning of this June, export-oriented zipper has entered another ice period.

"This is not the sole encounter of jinjiang enterprises, and the whole Chinese light industry manufacturing industry, especially the zipper industry, has suffered from such difficulties." Wang zhiwu, deputy secretary-general of the zipper chapter of China hardware products association, thinks there are two reasons. First of all, the domestic raw materials and labor costs have risen sharply so far this year, severely reducing the profit margins of enterprises. In addition, the RMB appreciation pressure, combined with national macroeconomic regulation and control, enterprise fund pressure, has also led to a lot of foreign trade clothing, bags enterprises are reluctant to pick up, then influence the zipper industry such as upstream accessories industry.

It is understood that this cold ice period, affected mainly is the export-oriented small and medium-sized enterprises. According to the research of the boss of the enterprise, the financial crisis in 2008 mainly affected the consumption psychology of consumers in Europe and the us, making them more negative. But this year's situation is that domestic production costs are rising, which is difficult to pass on to customers, causing foreign trade enterprises to not accept orders or take large orders. In addition, industrial transfer in the world has also changed, with the rapid rise of the third world countries, such as southeast Asia, and a surge in exports, which has also brought great challenges to China's foreign trade enterprises.

With the arrival of jinjiang men's winter orders in the second half of the year, the industry estimates that the pressure on jinjiang's zipper industry will slow down, but further observation remains to be seen. "The difficulties are temporary. Clothing, bags still have a lot of development space, which is destined to be the main accessories of the zipper industry still has the ability. Second, in the foreseeable future, new products that can replace zippers have not yet been born, and zippers still play an important role. Zhang dongli believes that China's zipper industry has reached the critical moment of transformation and upgrading. Of jinjiang as "zip" should play a leading role in this respect, leading enterprises, in particular, should be in the product research and development, the scale and price, form and its matching location, industry status and lead the zipper industry in China from the past price war and low competitive landscape.